Friday, November 19, 2010

If you build it, they will come...

Famous words from the 1989 movie ‘Field of Dreams’, where ‘it’ is a baseball field, and ‘they’ are famous baseball players.
And while the movie by now is a ‘classic’, the sentence remains: If you build it, they will come...

In a sense there seems to be a similarity between these words, and the saying that ‘when the student is ready, the teacher will appear.’
In both cases the desire, or frame work even, needs to be in place before things can start happening. This has always made perfect sense to me, for if there is no desire to go somewhere other than where you are at this moment ~ whether that applies to geographical places or in mind; whether it applies to education, jobs, health... If there isn’t the desire to make a change, to create something that suits you better in whatever way you can dream it ~ nothing is going to happen.

And yet, I can’t help wondering if in the fast paced societies of today, it is still true.
“If you build it, they will come..” Is that really all there is to it? You just set up the framework for what you want to see happen, and all the pieces are going to fall into place?
Does that mean that when you have something really powerful to offer ~ like a teaching program that can help a lot of people ~ you just create the program, and ‘they will come’?
Or is there more to it?

For starters, in the information-age that is this point in time you are bound to not be the only one offering a helpful study to the world. So what is it that sets what you have to offer apart from the others? How is it distinct?
And even if that which you would like to give to the world ~ how is ‘the world’ going to know about it? Through ‘word of mouth’ the news may not reach quite as far as you would hope. But even if you choose to go digital, there are no guarantees that your website ~ once you have built it ~ will be found by all those who are seeking for what you have to offer.

The question then becomes; what will you do to let people know that you have this terrific study program that is going to help them.
For the past 10 to 15 years the way to go seemed to be ‘louder is better’ strategies, where aggressive steps were taken to attract people to your business.
That seems to be changing now; moving in a more balanced direction where the digital media are used to teach people ~ and if they like what they are being taught, they will tell their friends.

So, ‘if you build it, they will come’ ~ but you better start playing yourself as well, otherwise no-one will know that the field is there...

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